Accessibility Assistant for Klaviyo Forms
Weaving education, compliance, and equity into existing workflows on top of a flagship product.
Accessibility Assistant →Agentic UX for Data Quality
Discovery and validation to provide enterprise users AI-first tools for their data quality workflows.
Agentic Soda →SMS Marketing on Klaviyo
Designing for scale and balancing users needs with business expectations to build a market challenger.
Klaviyo SMS →TripClick Travel Planner
An exploration into LLM-assisted development combining itinerary generation, calendar editing, mapping, sharing, and export.
TripClick →Improvements to Klaviyo Forms
Using efficient design and development processes to deliver big wins in short time frames.
Form Improvements →Field results, 2017–2026
$3MM → $70MM
Grew Klaviyo SMS from launch bet to flagship revenue line in three years.
Klaviyo · SMS+180%
Lift in sign-up form submit rates across the Klaviyo template library.
Klaviyo · Forms10M
New Jobcase members in two years — visits growing 7.5% month over month.
Jobcase · Platform€1MM MRR
From post-auction sales at Catawiki; an AI listing flow cut seller time-on-task 80%.
Catawiki · Sellers
I design in code, delivering product strategy as working software, from LLM-assisted prototypes to production front-end. Ten years of shipped results span marketing tech, marketplaces and data platforms; today that's agentic, AI-native product at Soda in Amsterdam.
Check out my resume →